Tips for Creating an Instagram Page That Converts Followers to Customers
The advantages of Instagram are many when it comes to expanding a business. Many people have been seduced by the multiple forms of marketing offered by this platform and have decided to undertake an idea or create a profitable niche within the network.
Each follower you add on Instagram is a potential customer you are finding, so it is necessary to be able to manage your profile and account in such a way that you make your Instagram page a social window for your business.
Statistics don’t lie, and they have shown that sales through mobile devices are continuously rising, which places Instagram as one of the most useful and accessible networks for users who want to hire products and services through their mobiles. Creating an Instagram page that stands out and converts followers into customers requires certain strategies.
Also read:
- Choosing “High Converting” Affiliate Products on Instagram
- Customizing Your Instagram Page to its Maximum Expression
Gain Real, Engaged Followers
There are many efforts aimed at getting followers on Instagram. In fact, there are even applications that came on the market to help every user gain followers quickly. But the problem is that many of these followers are fake accounts or people who dedicate themselves to this. You should only worry about gaining real followers if you want real customers!
The famous ‘FollowForFollow’ technique implemented by many applications is a total fraud when it comes to business. This tool, like ‘buying followers’, is ineffective for the engagement that every brand must develop with its customers.
A follower is considered legitimate if you can interact with them and maintain constant and fluid communication that is useful and original.
Foster Community and Engagement
You should include campaigns aimed at actively motivating your Instagram follower community in your marketing plan when creating an Instagram page. This will keep you always in touch with them, make you a little more known, and encourage them to keep up with the content you upload to the platform.
Good motivation is an important part of any campaign and many big brands like Sony, Gap, Zara, among others, know this and have been implementing it. What has been the result? They have gained more followers! And many of them have made public that they now buy their products more frequently.
To make your Instagram page climb in position among customers, make sure to thank them for the trust they have placed in you when creating an Instagram page. You can name or highlight those who are always in contact with you and your products, those who have made recent purchases, and those who tag or share your products. This will create a closer bond between your brand and customers and make them feel an important part of your business. As a result, your brand will have a good reputation and other followers, who are not yet customers, may feel persuaded to be part of it.
Create Quality Content
A page without posts is not a page! You must take the necessary time to plan what type of content and posts you want to upload to your page when creating an Instagram page. Each post should be very well designed, structured, and focused to achieve its goal. Create original, useful and attractive posts. Avoid being repetitive with less prominent information and make use of various advertising techniques so that your followers are always expecting what new thing you are going to show them.
Within your planning you can include very creative and attractive images where your products are suggestively visualized. That is, it does not seek to sell directly but rather captures the interest of followers towards the story you show. This way they find a way to want to buy your products. Many times people buy something just because they saw someone else managing to wear it elegantly or originally. This is part of the psychological component that digital marketing involves. Just make sure you are not too unreal or cold. Go for creativity, but make it accessible to everyone!
Videos, clicks and tutorials also attract a lot of audience and it is a very dynamic type of advertising. Offer images with specific products and their prices, this makes the connection with followers more interactive. From time to time launch trivia, riddles and insightful questions to interact with users, as well as encouraging phrases for your followers.
Also include statistical data about your brand, business and products so customers stay up to date with your company’s information and reputation when creating an Instagram page. Offer possible upcoming discounts, promotions and store events so followers are aware of all future activities that will be carried out on behalf of your brand.
Post Consistently But Not Excessively
Be careful with the frequency with which you upload posts when creating an Instagram page. Don’t let many days go by between one post and another, but don’t let yourself fall into ‘spam’ type posts that are ineffective and are more of a nuisance than anything. Maintaining constant communication on your page does not mean you have to fill your account with posts, videos and images every day. Sometimes less is more!
Engage with Your Audience
If Instagram has become so good for business this has also been due to the ability to interact that the network allows the brand to have with its followers. You should make sure to serve your followers when creating an Instagram page. Answer their questions and doubts, listen to their opinions, consider their recommendations and respond to the direct messages they send you to cultivate an ongoing, friendly trust relationship.
Conclusion
With everything we have recommended you will surely be able to optimize your Instagram page and make your followers want to become your customers due to the interactive capability you manage to demonstrate, as well as the respect and trust your brand conveys. If you are an integral, legitimate and consistent trader, your Instagram success will surely be guaranteed. Be very creative and correctly define your objectives according to their priority level! And win new customers!
