Customizing Your Instagram Page to its Maximum Expression
There are many options to customize your Instagram page to its maximum expression. Techniques, tools and applications have been created to help you characterize your Instagram account and take advantage of its numerous functions and benefits.
Also read:
- Tips for Creating an Instagram Page That Converts Followers to Customers
- How to Get Free Photos and Videos for Your Instagram
Creating an Adequate Biography
The username is like the menu entrance for anyone on Instagram. Now, the biography is like that main course that will define the whole experience we are going to have and that we are going to offer to another when customizing your Instagram. Thus, both the username and the biography are an important part of your page on Instagram. Many people forget the second, underestimating everything they could share there.
An adequate biography consists of a genuine name, which should not be the same as the username. You could include a word or adjective that manages to briskly describe who you are or what you offer when customizing your Instagram. You must also add a customized link (for this you can use Bit.ly or another application) with which you can find out what traffic you are getting from Instagram to your official website or store. Some emojis and phrases could also be useful and attractive so users want to get to know your page and biography better.
When drafting the content of your biography, remember to be friendly, use appropriate words that look refined but natural, and make it more like an interaction than a boring text that is just about you. There you can be useful to your followers and invite them to follow your page when customizing your Instagram. Don’t write very long paragraphs.
Profile Photo
Add a high resolution profile photo that contains your brand name or logo when customizing your Instagram. If you opt for an image of your products, it must contain your brand so users become familiar with you and know what you sell.
Add Filters
Instagram is characterized by the use of filters for posts. You can modify your account by using the ‘manage’ option when editing an image, to decide which filters you will add and which you want to deactivate when customizing your Instagram. This will help you have more control over editing features and options.
Customizing Your Instagram Page: Quality Photos
Photographs are the strong point of this platform, so you should take maximum advantage of this and only upload those images and photos that are of quality and add value to your page when customizing your Instagram.
Remember that a good photo for Instagram should contain 1×1 measurements, in square format, so adjust the camera for this. It is not advisable to take photos directly from the app camera, so use the device camera or cameras from other applications that offer better options and resolutions. Don’t overdo it with filters either.
Some very useful apps for Instagram are: Snapseed, VSCO, Black and Foodie; the latter for gastronomy professionals and amateurs.
Save Interesting Content
To take advantage of all the functions Instagram provides, you can go directly to your profile and look for the ‘posts you liked’ option (within the gear icon) when customizing your Instagram. There you will find all those images you liked and that we often lose or don’t have on hand to share with our users. You will also have the option to store them in your account.
Video Marketing
Before, Instagram only allowed sharing 15-second videos, but this changed and now they have become a very efficient tool to promote a business and expand its brand. Videos changed to 60 seconds since 2016. It is essential that you have tools to help you upload quality videos when customizing your Instagram. For this, you must create attractive and very creative videos that can stand out on your Instagram Stories.
Some applications you can download for this are: Magisto, VivaVideo and InShot.
Use Relevant Hashtags
By using tags or hashtags you can become more visible to other people or find other users, as well as access the most viewed, commented on and shared content when customizing your Instagram. You can customize tags in your account to make you stand out from the rest or talk about specific topics other users want to comment on. Undoubtedly, Instagram would not be the same without its famous tags.
Some tools you can use to create fun, creative, unique tags that manage to position your content on the network are: Best Hashtags For Instagram, Tagomatic and Letstag.
Link to Your Website
Since last year, Instagram has allowed adding users and links in posts since its developers included the ‘Instagram Stories’ function. Before, this was restricted, as the platform was not flexible in allowing access to another website through it. Undoubtedly, this has benefited online businesses that have been expanding through this social network.
Analyze Performance
Finally, to take advantage of your page and finish customizing your profile you can implement some account analysis and management tools when customizing your Instagram. There are a few free applications designed just for this, so it costs you nothing to evaluate how your account works and how it is perceived by followers and other users.
Minter is one of the most useful applications for analyzing hashtags on Instagram. Iconosquare you will love to analyze your own profile and the profiles of your followers and community. Later is useful for scheduling and planning your Instagram activities, such as calendar, posts, and relevant activities within the network.
Conclusion
Get ready to enjoy a very well structured Instagram page, with the right applications, and that is attractive to your followers. Take advantage of each tool recommended and described here and start creating valuable content, unique tags, and prominent, quality photos when customizing your Instagram.
Whether your Instagram page manages to maximize its potential will depend directly on the time and effort you put in. It all depends on you and your capabilities!
